KOURTNEY Kardashian’s company, Poosh, has been accused of “copying” Gwyneth Paltrow’s longtime lifestyle brand, Goop, as the KUWTK star launches her new retail store.
Fans insist the two businesses - which both offer insight and products in the beauty, food, home, fashion, sex and travel space - are so similar, even the names “sound alike.”
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This week, Kourtney, 41, debuted Poosh’s online retail store - which sells nearly identical products to the Goop line.
Both websites have an array of products curated by the stars and it appears their styles are not very different.
However, Goop - which Gwyneth, 48, started 11 years before the KUWTK star launched Poosh last year - offers many more items available for purchase.
Both companies offer the same categories which includes options to purchase anything from home decor, beauty favorites, sex toys and clothing.
Their price points are also similar, with higher end skincare retailing from $50 to well over $100 and even the same brand of women’s vibrators.
Beauty accessories, like crystal face rollers, hair styling tools and bath salts are nearly identical on both Goop and Poosh.
To celebrate the debut of Poosh’s retail presence this week, Kourtney took a page from what Goop has done in the past and sent all of friends and family a gift basket worth thousands.
Stars including Kylie and Caitlyn Jenner, Chrissy Teigen and Kelly Rowland scored a Lelo vibrator, Jayne cannabis vape pen, a sexy pearl thong, comfy sets of PJ’s and loads of skincare now available to buy at Poosh.
Even the pair’s social media feeds would cause fans to do a double take as they both sport an eerie resemblance to one another.
Models doing practically the same stretching post in their underwear are seen on both pages as each caption promotes using “exercise to help with anxiety.”
To help sell their body creams and shower essentials, Goop and Poosh have posted snaps of shirtless women with water dripping down their bodies as their breasts are barely covered.
As the Instagram page discussed restless sleep, each used a picture of a women laying on her side exposing her bare butt.
Fans have taken notice of the side-by-side comparisons of the pricey lifestyle brands and pointed out they believe Poosh is a “shameless knockoff” of Gwyneth’s baby.
Someone asked: “Are we really gonna pretend Kourtney Kardashian didn’t plagiarize Goop?”
“Kourtney Kardashian's Goop knockoff, Poosh, is predictably bad and chockfull of half-assed listicles telling me things I already know or trying to sell me things I can't afford,” another wrote.”
While someone else insisted: “Kourtney Kardashian is trying so hard to make Poosh @goop.”
“So, is poosh just kardashian goop? it's insane that this tweet makes sense but it does,” a third noted.
Finally, one more added: “I know this doesn’t matter but does anyone ever think of how Poosh is legit just Goop. I mean even the names are similar.”
The Oscar winner launched Goop in September 2008 and went on to pave the way for celebrity wellness and lifestyle brands.
Though her company continues to get mocked for its “overpriced and ridiculous” products - such as a $75 "vagina scented" candle - and advice, the e-commerce business has expanded exponentially throughout the past decade.
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Goop has gone on to create its own beauty line, opened big brick-and-mortar stores, launched pop-up shops and even has its own series, The Goop Lab, on Netflix.
Kourtney announced in early 2019 she would launch Poosh to give fans a glimpse at various recipes, tutorials, pictures from trips and other insights into her life.
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This week, the mom-of-three’s website added a retail line that makes it even more of a threat to its direct competitor.
